November is shaping up to be one of the most significant months of the year for the global floriculture industry. Two key events dominate the 2025 calendar and serve as essential meeting points for growers, buyers, designers, and industry professionals: IFTF Amsterdam and MyPlant & Garden Dubai.
Although very different in focus and location, both fairs share a common goal: showcasing the evolution of the global flower market and creating new growth opportunities for the sector.
IFTF Amsterdam 2025: The Heart of the Global Flower Trade
From 4 to 6 November 2025, the Netherlands will host the new edition of IFTF – International Floriculture Trade Fair, one of the most important events worldwide for the cut flower and floral export sector.
Each year, hundreds of companies from more than 100 countries present their latest innovations to buyers, wholesalers, distributors, and supply chain professionals, turning Amsterdam into a global business hub.
Attending IFTF means connecting directly with key industry players — from flower and plant producers to packaging, logistics, and technology providers.
It’s also the ideal occasion to discover new varieties, emerging color trends, and shifting market demands that will shape purchasing decisions in 2026.
For companies like Pier Vino, which presents premium preserved hydrangea collections and B2B-focused projects, IFTF is a strategic opportunity to meet importers, distribution chains, and international partners.
MyPlant Dubai 2025: The Flower Exhibition Opening Doors to the Middle Eastern Market
Right after Amsterdam, from 15 to 17 November 2025, the industry heads to the United Arab Emirates for MyPlant & Garden Dubai, the international edition of Italy’s leading horticultural and green design trade show.
This event is quickly becoming one of the most exciting gatherings of the year for those looking to explore the Middle Eastern markets — a region with strong growth potential and increasing interest in green solutions, interior design, and high-end hospitality.
Dubai is not only a strategic entry point to the Gulf region but also a gateway to Asia and Africa. Here, you’ll find hotel buyers, interior designers, retail chains, and contract companies looking for innovative and high-quality products.
With the growing focus on biophilic design, low-maintenance solutions, and natural materials, preserved flowers are becoming a sought-after element for interior décor and premium hospitality projects.
For Pier Vino, participating in MyPlant Dubai is an opportunity to strengthen existing business relationships and open new dialogues with international partners interested in Made in Italy — a unique combination of aesthetics, sustainability, and artisanal quality.
Trends from the 2025 Flower Fairs: Future Perspectives for the Global Floriculture Market
From the halls of Amsterdam to the pavilions of Dubai, these two November fairs highlight a sector in transformation.
Europe remains the decision-making and logistical center of the global flower trade, with an increasing focus on quality and innovation.
Meanwhile, the Gulf countries are emerging as dynamic, fast-growing markets with rising demand for premium products, especially in the contract, hospitality, and interior design sectors.
The message for producers and industry professionals is clear: those who establish a presence in both European and Middle Eastern markets will be better positioned to capture future trends and build strategic partnerships on a global scale.
Global Flower Events 2025: New Opportunities for Producers, Buyers, and Designers
The November fairs are more than just trade events — they are true market observatories where strategies are defined and future collaborations take shape.
Being present at IFTF Amsterdam and MyPlant Dubai means not only showcasing your products but positioning your brand as a key player in a rapidly evolving industry.
Discover our full range of Italian preserved hydrangeas and access the dedicated B2B area for professionals.
[Access the B2B Shop] → https://www.piervino.it/login/
